Missguided is one of the new generation of fast fashion brands. In tone and content, this series is very similar to Breaking Fashion, the BBC3 show from last year, which followed fast fashion brand In the Style. Inside Missguided does at least devote some minutes of episode three to a performative factory audit in Leicester. In 2018, the UK environmental audit committee began an investigation into fast fashion (I was one of those who gave evidence). Turning fast fashion supply chain issues into format points, as these shows do, will increase the inertia.

Source: The Guardian August 16, 2020 06:45 UTC